SEO – PointClickAds

What is Search Engine Optimization?

SEO, or search engine optimization, is the name given to any attempts made to improve the ranking of your page on a search engine. Imagine you type in your search term “Toronto” and scan down the list of results – how far down the list do you travel before you decide you have used the right search term? Do you click on to the next page? The truth is that most people look at the top three results at most and almost never believe sites on the second page will continue to be highly relevant to their search.

As search engines are the main means the majority of traffic will be driven to your site, it is important to optimize your site to match the keywords used by your customers. It is more than this, however, as searches are not just designed based on keyword relevance. Search engines like Google display links based on authority which is a means of assessing how credible and valuable the user will find your site. The best way to prove authority is to have other websites link to your page and have your page link to theirs.

So, SEO is a matter of increasing the relevance and the authority of your site, so that search engines list you as high as possible. It is the backbone of digital marketing and without it all efforts to produce a web design that is well developed and connected to social media is fruitless.
If you would like to speak to our SEO services to see how our consultants could help you, contact us today and get our Toronto SEO services.

Why do you need our SEO services?

Here at PointClickAds, Toronto, we believe if you produce great content people will want to link to your site and share your content. If you produce high-quality copy that is organically filled with keywords that do not limit the flow of information, the you are going to increase your relevance and your authority.

You need our SEO services because you need to cover all aspects of SEO for it to work for you. You need copywriters that can produce engaging and authoritative content that will be shared in blogs, on social media and on their own sites. However, you also need people to complete off-page SEO, as well as your on-page SEO, designing your meta-data in such a way to increase your relevance too.

SEO is linked to every aspect of the marketing machine. With the help of one of our SEO service consultants we can maximize your digital marketing efforts and drive customers to your site.

Speak to one of our SEO consultants in Toronto today to see how we can help your business grow.

How will our SEO consultants help you?

Our Toronto-based SEO services team is dedicated to consistently delivering great results. Our experts will use a combination of keyword, content and link-based strategies to cover all aspects of SEO. The research and development professionals will continually monitor the changing requirements of search engine algorithms and will bring the findings to our SEO team, making sure the best choices are being made for you. We will continually tailor our techniques to maintain your website’s high position in the search rankings.

As search engines are used by millions on a daily basis, this is going to be the route that the majority of customers take to get to your online presence – whether it is social media or website. The search engines are constantly seeking to refine and improve their offerings to their customers. This means you need an SEO service that keeps up to date with the changes being made to how search engines work. This is a ever-changing gateway to your website – and we will work to make sure it stays open.

What you can expect from our SEO services

You will begin by enjoying a free SEO consultation with one of our Toronto experts. This consultation will help us to assess your needs and to give us an opportunity to show you the difference we can make.

Our SEO experts will then build a strategy that includes on-page SEO such as links and keywords, and off-page SEO including meta-data. To assess how to do this our SEO experts will enter into research to find what keywords your customer would use to find you. This audit will then inform copywriters on the content of articles, blogs, web copy, adverts amd also on the keywords that need to be embedded to make your website relevant.

The SEO consultants will then work to build the authority of your site through the creation of links and backlinks, by promoting quality content that gets reposted on other sites and links posted back to your site.

All this sounds complex so speak to one of our SEO specialists today and learn how easy it is to drive traffic to your site.

Audit, Write, Results, Report

Once you have a fully optimized website, the work of the SEO service is far from over. Our Toronto SEO team will provide detailed analytic reports to continually evaluate the performance of your website and assess if any changes are needed and track the impact of these changes.

The competition on the internet is fierce. Your relevance and authority will always be competing against that of others vying for the same customers. Therefore, the use of SEO must constantly evolve to keep you ahead in business.