Category: Blog

What is PPC? PPC stands for “pay per click” which means that every time a user clicks on your link, you will be charged. Paid search means that your results are usually among the first few sites that are presented when somebody enters a relevant…...

Podcasts are part of life for many digital professionals including writers, designers, coding experts and anybody else who needs a little background company while working. This unique and still relatively new medium is fertile ground for advertising, especially from a digital marketing perspective. Providing you don’t…...

Research is one of the most overlooked aspects of content creation, yet it’s arguably one of the most important. Here’s PointClickAds’s guide to content marketing research for 2020. Don’t just focus on the successful sites Browsing while thinking from a market research perspective is very…...

As every designer knows, a picture can paint a thousand words and the quality of an image is always as important as the content that accompanies it. 2019 has seen a few different design trends, many of which look set to continue well into the…...

As we approach the end of the decade, content marketing continues to take centre stage. Here are PointClickAds’s predictions for content marketing in 2020. Filter friendly or results-based content Search isn’t just about google, Bing and Firefox, it’s also about how your users find the content…...

Customer service isn’t just about face to interaction and the way we speak to people on the phone, in an increasingly digitised world, many people choose to shop online, rather than braving the bustle and madness of busy city centre shopping malls. Unfortunately, online customer…...

Celebrated and maligned in equal measure, the influencer is now a staple fixture of the digital world, with the most successful Instagram and YouTube stars now making more money than some management professionals and public sector workers. Despite what the cynical doomsayers who reside in…...

This is an incredibly sensitive subject now, especially in the current, rather divided climate. The UK is still in the grips of Brexit negotiations, a move that has created a sense of unrest across the whole of Europe and beyond. The U.S is similarly unsettled,…...

By now, every business owner knows that social media is an integral part of their marketing strategy. Online campaigns rarely succeed without at least some form of social media presence. Facebook now boasts more individual users than ever with the number of people using the site…...

Live chat is one of the newest customer service communication tools in digital marketing. Customers like this software because it allows them to experience one to one interaction without having to wait in lengthy queues or constantly check for replies to an email. 1. ChatterOn One…...