Display Advertising – PointClickAds

Why do you need display advertising?

As the best display advertising company in Toronto, we have years of experience in seeing the success that this approach to marketing achieves. The first internet banner adverts were intrusive and slowed down page load speeds. Modern display ads are expected by the consumer, and even welcomed – if you get your strategy right!

There are best practices in display advertising that make it important to hire the best display advertising company in Toronto and beyond. No longer is it enough to have static images and straightforward descriptive text. Now you need experts who understand how to use the full spectrum of technology from video through to dynamic rich media ads.

By recruiting one of our talented professionals from PointClickAds – the premier display advertising company in Toronto – you will understand the role of the psychology of click bait, the importance of mobile devices, and knowledge of the essential rules and guidelines that dictate what you can and cannot include.

Powerful Prospecting

The primary reason for taking out display ads on the internet is for lead generation. Display ads are a powerful means of prospecting for new customers. If you employ one of our talented team, we will guide you through the steps needed to make this ad successful.

We will make sure that your advert is optimised for mobile devices, as well as looking beautiful on the desktop. We know that almost three quarters of all display ads are viewed on a mobile device. Therefore, we will ensure that your ad uses the features available whilst your consumer is on the move. We will design your ad for mobile devices first – and then we will scale this up to the desktop. This way – the ad will always look its best to the people who view it most. This will make it the best prospecting tool for your company – with the most potential.

Our professionals will also make sure your ad has a defined border. This sounds like a small detail – but ignore this and your ad may be rejected for display. Guidelines say that the ad cannot be confused with normal web content. We will make sure your ad is attractive, whilst being clear in its place as marketing on the internet.

Yet, the best prospecting ads are truly interactive. You should offer your user something genuine for the click on the ad – this could be a voucher, or a code for a discount or the use of widget that enhances their work in whatever sector you relate to. Alternatively, video banners are considered the most powerful when prospecting for new clicks to your site. Those videos that play only when scrolled over are less intrusive to the users’ experience of the internet and offer some of the static image benefits too. Out-stream video display ads on social media are particularly powerful.

And, it is this expertise you gain when you come to PointClickAds, the leading display advert company in Toronto.

Retargeting Revelation

As the leading display advertising company in Toronto, we are aware that this marketing tool is most effective when retargeting potential customers to your website. Display adverts appear so often on the internet that they are one of the easiest pieces of marketing to ignore or overlook. By acknowledging this, we are show our power to overcome this barrier to hooking your customer.

We know that the display ad works best when the user has previously shown an interest in your company. Therefore, we can use pixels and cookies to guide your display ad onto the next website your consumer visits after yours, and the website after that, and after that, and after that. In other words, we will use display ads to remind your customer that they showed an interest in a particular product or service you offered.

By using display ads to retarget customers, you can use appropriate marketing concepts to tempt your user back. You can make them feel they are about to miss out, that you value their custom in particular, or that you want them to close the deal so much you are willing to offer them a discount.

Effectively designed animated retargeting ads can stop prospects getting off the hook and drive them towards conversion. We know that the ideal animated ad should run for about 15 seconds. If the consumer watches the whole of this 15 seconds of low contrast, medium-paced, classy animation, then they are most likely to click and complete the deal.

We recognise that not all companies are best reflected through animation or video. When you employ the best display advertising company in Toronto, you receive a bespoke service. We know that some companies have key images that work hard to suggest the brand to their users. The fallback image may help with load speeds, but also be more powerful to known customers than anything too original or different.

Why choose PointClickAds as your display advertising company in Toronto?

PointClickAds’s team of expert marketers understand how to make your display advertising successful. We understand how the user acts on the internet – what they like and what they welcome. We will produce display ads for you that add value to your consumer’s experience and not intrude into their online world.

Hire PointClickAds today and we will use our experience to draw new prospects to your website. Online traffic in the new footfall of the high street – and you need a high click-through rate for new users. We will help attract these new prospects.

The retargeting display ad is probably more crucial to the success of organisations today. Hiring PointClickAds and our professionals will show you how to draw in lifelong customers with some of the best click bait for those who have already shown an interest in your brand.